One responsibility landlords have in Charlotte is re-renting their property after a tenant leaves. Having great marketing skills will ensure that you’re able to keep your vacancy rates low and are able to attract the right tenants to your rental property.
In today’s blog, we’ll walk you through four tips on how to run a successful advertisement strategy in Charlotte.
1. Take Great Photos of the Property
Images are an important part of an effective property listing. Pictures are the potential renter’s first interaction with your property, so you want to frame your rental in the best light possible.
It goes without saying that the photos have to be high quality to be effective. For best results, consider some of the tips listed below.
- Showcase your property at its best. Make sure that your rental property stands out. Give it a thorough cleaning, take out personal items, and improve its curb appeal. The goal of staging your home is to create a welcoming and comfortable environment. You will want potential renters to visualize themselves living there.
- Pay attention to the lighting. Good lighting is essential for great photos. So, ideally, plan to have the photo session during the day. But if the day is bleak or there is an overcast, then you can consider using your home’s lighting instead.
Plan for the shoot. Keep yourself organized by knowing what rooms you’re going to be shooting. This will make sure that you don’t miss anything important. Your shot list should include bedrooms, bathrooms, dining areas, outdoor areas, and any standout features or amenities. New Paragraph
While you don’t have to spend thousands of dollars buying a brand-new camera, make sure to capture high-quality photos with a high resolution. You can even use your smartphone to take great pictures.
2. Draft an Attractive Rental Ad
Once you’ve taken great photos, the next thing to do is to draft enticing sales copy. This is an important aspect that ties everything together. In addition to this, it can also help your ad get more exposure through search engine results pages.
The headline and the rental description are the two key features of a property listing. The headline is what prospective renters will get to see the moment they come across your ad. This is why it’s important to make it as click-worthy as possible.
The headline should focus on the property’s most important selling points. Which include the cost of rent, number of bedrooms and bathrooms, location, type of unit, and a standout feature.
Here is an example: $1,500 2-Bedroom 2-Bathroom Single-Family Home in Camp North End with Stunning Views.
As for the rental description, make sure to help prospective tenants visualize themselves living there. The following are some tips to help you
write the best rental description. New Paragraph
- Use the right adjectives to describe your unit. Avoid generic words like beautiful, spacious, and nice. Instead, use adjectives such as cozy, classic, captivating, quiet, modern, luxurious, impeccable, freshly-renovated, funky, or vintage.
- Highlight the best features your property has. If you’ve done a recent upgrade to your rental property, let applicants know about it. If your Charlotte rental property comes with in-unit amenities, list them!
- Let prospective tenants know what utilities are included in the monthly rent. Some of the standard rental property utilities include trash collection, natural gas, electricity, water, Wi-Fi, and security systems.
- Emphasize any unique
amenities that are located nearby. That can include highways, pools, libraries, train lines, universities, coffee shops, shopping markets, and green spaces.
- Include any move-in fees. Clearly state the rental price, security deposit amount, and any other fees a tenant will need to pay when moving in. Note that landlords in North Carolina must abide by certain limits. For tenants on a month-to-month lease, the max deposit you can charge them should not exceed two months’ rent.
- Specify pet policy and other restrictions. If you
allow pets, specify the weight, breed, and type of pets you will allow. If you won’t allow pets, make sure to be clear about that in the lease. Other policies may include things like smoking, noise, and parking.
3. Distribute the Ad
You may have the most stunning listing, but it only becomes effective if it gets in front of prospective renters. Once you have drafted a proper ad, begin the distribution process immediately.
Use a combination of both online and offline strategies. For the online audience, you’ll want to reach them by listing the ad on social media and
rental listing sites, such as Zillow and Facebook Marketplace. For the offline audience, you can use yard signs, word of mouth, bulletin boards, and local classifieds.
Make sure to monitor the marketing campaign. If there are little to no calls, then make sure to reevaluate the campaign. Among other things, you may even want to spend some extra money to bump up the listing.
4. Hire a Property Management Company
Are you just getting started as a rental property owner and finding it overwhelming?
Hiring a reliable property management company may be the best option for you. A good property management company will have proven marketing strategies that will get your property rented quickly and with the best tenant.
In addition to helping with the marketing process, a good property manager will also help with other tasks including screening tenants, collecting rent, filing taxes, and maintaining your property.
Let Us Help You Market Your Rental Property
These four tips should help you advertise your Charlotte rental property successfully. For expert help, call Dawson Property Management. With a portfolio of over 200 doors, we know what it takes to make your Charlotte rental property successful.
